Why is ZYN® pretty much half the cost of cigarettes?

The average cost of a pack of cigarettes in the UK is £12.19, and a can of ZYN® tobacco-free nicotine pouches is £6.50. That’s a saving of 47%!

The price of cigarettes vs ZYN®

By looking up the cost of the UK’s top 5 cigarette brands* on the Sainsbury’s, Asda, Tesco and Morrison's websites, we can see the average price of a pack is £12.19. At just £6.50 a can, ZYN® is 47% cheaper.

Average price of a pack of cigarettes= £12.19

Average price of a pack of ZYN® Cool Mint 9mg= £6.50

% saving per pack= 47%

How can I save £80 a month by switching to ZYN®?

Here’s what we used to work this out:

- How many cigarettes do people smoke a day? Obviously, everyone’s different, so we take the average: 12.8**. We compare this to 12.8 nicotine pouches to keep things simple.

- How many packs of cigarettes/nicotine pouches do people buy a month? We work this out based on the average consumption. Note, we’re using ZYN® Cool Mint 9MG for comparison, with 16 pouches in each can. Every other ZYN® comes in cans of 20 – so you’d save even more with another flavour or strength.

- The price of a pack of cigarettes/nicotine pouches. See above.


*Nielsen Independent Retail News July 2021, p2.

**Special Eurobarometer 506, Publication Feb 2021, page 11.