Why is ZYN® pretty much half the cost of cigarettes?
The average cost of a pack of cigarettes in the UK is £12.19, and a can of ZYN® tobacco-free nicotine pouches is £6.50. That’s a saving of 47%!
The price of cigarettes vs ZYN®
By looking up the cost of the UK’s top 5 cigarette brands* on the Sainsbury’s, Asda, Tesco and Morrison's websites, we can see the average price of a pack is £12.19. At just £6.50 a can, ZYN® is 47% cheaper.
Average price of a pack of cigarettes= £12.19
Average price of a pack of ZYN® Cool Mint 9mg= £6.50
% saving per pack= 47%

How can I save £80 a month by switching to ZYN®?
Here’s what we used to work this out:
- How many cigarettes do people smoke a day? Obviously, everyone’s different, so we take the average: 12.8**. We compare this to 12.8 nicotine pouches to keep things simple.
- How many packs of cigarettes/nicotine pouches do people buy a month? We work this out based on the average consumption. Note, we’re using ZYN® Cool Mint 9MG for comparison, with 16 pouches in each can. Every other ZYN® comes in cans of 20 – so you’d save even more with another flavour or strength.
- The price of a pack of cigarettes/nicotine pouches. See above.

References
*Nielsen Independent Retail News July 2021, p2.
**Special Eurobarometer 506, Publication Feb 2021, page 11.