Music plays and there is an opening shot of a building with balcony’s, the shot then moves to a room filled with people dancing. A woman then moves to pick up a packet on Zyn, she breaks the perforation on the side label. A close up of the Zyn packet is shown whilst the words ’Tobacco-free, smoke-free nicotine pouches’ are displayed on the screen. The woman is then seen opening the can whilst the words’ 1. Open the can’ are shown, she then places the pouch under the lip whilst the words ‘2. Pop a pouch under your lip’ are shown. A close up of the women’s face is shown whilst the words ‘wait for the Zyngle’ is shown, the rest of the words disappear apart from ‘Zyngle’ which remains on screen. The shot returns to show the rest of the party-goers dancing again, whilst the words ‘3. Enjoy up to 1hr of nicotine’ are shown on screen. The video then moves to show the used pouch being placed back in the container whilst the words ‘4. Put the used pouch back in the lid’ are shown. The shot returns again to show people dancing.