Behind ZYN

What Strength of ZYN is Right for You?

Table of friends happily enjoy ZYN nicotine pouches

ZYN nicotine pouches are smoke and tobacco-free pouches that can help you to get a discreet hit of nicotine, without having to step outside and leave a conversation.

For smokers and vapers who are looking to leave their current method of nicotine inhalation behind, ZYN is a smoke-free alternative that comes in a range of flavours.

Before using ZYN, it’s a good idea to figure out which nicotine strength is right for you – Mellow, Regular, Strong, or Extra Strong. The right strength for you will depend on a few factors, including how much you smoke or vape and how often you do it.

To help you, we’ve put together this handy guide to help you make the right decision when choosing the strength of your ZYN nicotine pouches…

The Different Strengths of ZYN Nicotine Pouches

Although ZYN nicotine pouches are available in four tiers of strength, that only refers to the amount of nicotine included, not the intensity of flavour – that remains consistent throughout our range.

What does MG stand for?

All the nicotine in ZYN pouches is measured in mg, which stands for milligram. 1mg is the equivalent to one-thousandth of a gram (0.001).

The amount of nicotine in ZYN nicotine pouches is as follows:


Our Mellow nicotine pouches hold 1.5mg of nicotine, making them our lowest strength of nicotine. Despite this, Mellow still offers a satisfying hit of nicotine. Our Mellow strength may be most suitable for those who smoke or vape infrequently and who are just starting out using ZYN nicotine pouches and want to work out the right strength.

Our Spearmint flavour is available in Mellow and offers a sweet and cool hit of mint.


Our Regular strength nicotine pouches are made with 3mg of nicotine. To put this into context, a regular cigarette contains around 10-12mg of nicotine, with around 1.1-1.8mg of this being inhaled. Smoking a cigarette only lasts a few minutes though, so your hit of nicotine is a much shorter burst. In contrast, ZYN nicotine pouches can last up to an hour, and you don’t lose any of the 3mg that our Regular strength pouches contain.

Regular strength ZYN nicotine pouches are suitable for those who are just starting out using ZYN and want to find the right strength for them, and for people who smoke more regularly than social smokers, but less frequently than heavy smokers.

Our Regular strength nicotine pouches are available in Espressino, Cool Mint, Citrus and Bellini flavours.



Our Strong nicotine pouches contain 6mg of nicotine, which is steadily delivered for up to an hour. Strong nicotine pouches are designed to provide an alternative for those who smoke heavily.

Espressino, Cool Mint, Citrus and Bellini nicotine pouches are all available with our Strong serving of 6mg of nicotine.


Extra Strong

This is our strongest nicotine pouch, featuring 9mg of nicotine. Our Extra Strong nicotine pouch is made for people who want an intense dose of nicotine, usually someone  who today  is a high-dependency smoker.

For more information on our Extra Strong Cool Mint nicotine pouch, take a look at our article here.

How to Find the Right Strength for You

In conclusion, finding the right strength of nicotine pouch for you depends on how frequently you smoke or vape, and what products you use. That will give guidance of the amount of nicotine you are typically used to. For example, if you vape low-nicotine juice you a less strong product is better to try, if you are vaping 20mg/ml you may want to explore our stronger products.

If you are yet to try ZYN, you should use your free sample to try and find the right level for you. Try starting with Regular strength and seeing how you feel before deciding whether you want to increase or decrease the strength when you buy your first can of ZYN.

The free sample also offers you a chance to try different flavours too – find out more here.



Writer and expert